Project Overview
Freezbone provides dog owners peace of mind with their healthy refillable meats and unique refillable bone.
This goal of this project is to aid the team generate wholesale leads for their products using cold email marketing.
Project implementation
The project began with a discovery call, where I got a proper briefing on the scope and desired outcome of the project.
We used Instantly for this project. I managed the entire setup of the software which include adding over 10 email addresses to Instantly and ensured that the warm-up process was working well.
I collaborated with the team to create personalized content for the different segments of the audience we were targeting and ensured the email templates were properly built on Instantly before launching the campaign.
The flow of the messaging was made of two campaigns with each campaign containing 3 – 4 email sequences. After sending the first campaign of 3 sequences we already received some positive responses from the leads, and booked some calls .
